Monday, June 19, 2006

 

"Thenk Yeeeeew!"

My mother received an unusual piece of mail last week, addressed to "Marian Johnson" (yep, that's her) from "The Johnson Family Reunion Committee." It was a cutesy, chatty letter from a long lost cousin, Brenda Leigh, telling us all about her adventures in Los Angeles, and how we could catch up with her each week... on The Closer. Kudos to TNT for a very clever marketing tactic.

Comments:
Very clever!
 
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